How To Avoid These 5 Common Marketing Mistakes..

I read this article from Jan edition Success Magazine and want to share it with you…

If you have any kind of online business presence, you’re engaged in marketing. But are you wasting an invaluable opportunity? Ali Brown, entrepreneur and small-business mentor, cautions against the following major marketing flubs.

“Mistake: Going for a sale like a one-night stand! Instead of scaring clients away, lure them in and build trust. Remember, approximately 99 percent of your web visitors will not buy during their first visit to your website, so do anything you can to get them on your [mailing] list. Then you have permission to contact them again and again, building a relationship and giving them a sense of trust to buy from you.”

“Mistake: Offering a plain old newsletter. This just doesn’t get people excited to give you their email addresses anymore. People are too busy and more protective of their emails, so offer something irresistible like a VIP coupon or helpful tips or a free video series related to your topic. I use a free CD offer at my site that I encourage my students to model.”

“Mistake: Thinking that sending out one message about a product or program will sell it. Remember how inundated people are with information these days, and remember the ‘seven times’ rule: Your prospects will likely have to see your message seven times before they even pay attention, let alone respond.”

“Mistake: Thinking social media will be your end all. Social media is global, it builds relationships and it’s free. The bad news is it’s free; so everyone is online, and there’s a lot of noise. You have to be strategic to break through the mess and reach the people you really want to reach. This can be done but works best hand-in-hand with other marketing methods so all your bases are covered.”

“Mistake: Thinking online marketing will be all you need. I see many solo-professionals and entrepreneurs who seem relieved to hide behind a computer all day instead of getting out there and selling themselves. You should be doing both online and offline marketing on a regular basis. A personal connection always trumps an online connection, so keep that in mind, especially when you are selling yourself or your personal services.”

To Your Success,
Flavian
P.S
Now that you have reviewed and aware of these mistakes…. forge a plan, heed the hurdles involved in its execution, and don’t expect immediate results. Sometimes we let our excitement get the better of us and we don’t take time to plan our campaigns quite as well as we could. To learn more how to plan and execute your campaigns I invite you to join the Motivated Entrepreneurs University Mentoring program.

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