Google Analytics is one of the tools that everyone should use to gather important information regarding their website. This tool is FREE and there is no reason why someone shouldn’t use it.
Here are some of the features.
1. Visitors
You will be able to tell exactly how many people come to your website everyday, what pages they visit and where they exit. By gathering this information you will tell what your conversion rate is and improve it.
2. Referring Sites
This information is important because now you can focus on where to put your ads or links.
3. Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Regards,
Flavian
