1. Set Your Budget and Expectations Straight
Setting your video budget is the first thing you need to do. Don’t proceed without knowing how much you’re capable of investing in the video, and understanding what you can expect in return. Resource management is important!
If money is tight, know that you don’t need an entire studio with story for your videoop-level equipment to create a great video. You can hire a freelancer for an affordable rate, or even make the video yourself.
Whatever you choose, one thing is for sure: the story and message your video transmits will be by far more important than the quality of equipment that you’re using. And as for campaign expectations, you need to set reasonable goals that look good side by side with your budget.
2. Develop an Appealing Story for your Video
People love to watch videos of interesting stories. In fact, the most effective videos are always based on some inspiring story that connects with the audience.
Nowadays, a simple video that shows off your brand or product isn’t going to cut it for you. Trust me, you’ll want to create fun and engaging stories – as they are the number one reason videos go viral on the Internet. Try to brainstorm some creative ideas about your video, and how it can send the right message to your viewers.
3. Keep the Video Short and Engaging
Video length is one of the most important factors that affect the success of your video. Today most customers have a lower attention span than a goldfish, so you need to make your videos short and engaging.
Even though the length of the video will mainly depend on what you’re trying to accomplish, make sure to be as brief as you can. The ideal length is somewhere under 1 minute. Everything north of 1 minute will most likely result in people closing the video before it ends – which means a lost opportunity to get your message across.
Short and catchy videos are particularly important for companies that are just starting to build their viewer base. Once you get a regular audience, you’ll have time to experiment with the video length.
4. Make the Video Interactive!
Consumer’s behavior is always changing, and companies are constantly striving to find new and innovative ways to connect with their audiences. Video is still one of the most effective means to do this, but sometimes traditional methods don’t get much attention..
One innovative solution is the interactive video – which is still pretty new to the market. These videos allow the customer to take part in the video and affect its outcome.
You create a dynamic storyline that will enable viewers to select different decisions and have control over the video. It is an advanced technique that will allow you to collect valuable information about the behavior of your customers. Expect to see more interactive videos in 2016!
5. Add a Genuine Call to Action Button at the End
Never let your video fade to black! I mean, never! Because you have to keep it short and engaging, you can’t waste even one second of it.
Use the few seconds at the end to add contact information along with an enticing call to action button.
..how do you get from one video to the next? Or to another websites entirely? It is called a call to action, and putting them into a video can greatly enhance your chances to gaining views on your other content. – Ann Smarty, InternetMarketingNinjas.com
6. Post the Video In Multiple Places
video promotionOnce the video is ready for promotion, you have to post it on as many places as you can. Most video platforms offer both free uploads and paid advertising.
Besides your website, it is a good practice to add the video to additional sites like YouTube, Facebook, Twitter, etc. Hypothetically speaking, the more outreach your video has, the more successful it will be! Click here for a list of additional sites you can share your video on.
7. Optimize Your Video for Search Engines
SEO is important as well, especially for organic search results. Let’s say that you have uploaded the video on YouTube. From an SEO perspective, here’s what you should do:
•Create an SEO strategy and come up with keywords for your videos.
•Use the focus keyword at least once in the title and description of the video.
•Make sure you add relevant tags.
•Always provide additional links in the video description box like contact information, special offers, promotions, events, etc.
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