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I read this article from Jan edition Success Magazine and want to share it with you…
If you have any kind of online business presence, you’re engaged in marketing. But are you wasting an invaluable opportunity? Ali Brown, entrepreneur and small-business mentor, cautions against the following major marketing flubs.
“Mistake: Going for a sale like a one-night stand! Instead of scaring clients away, lure them in and build trust. Remember, approximately 99 percent of your web visitors will not buy during their first visit to your website, so do anything you can to get them on your [mailing] list. Then you have permission to contact them again and again, building a relationship and giving them a sense of trust to buy from you.”
“Mistake: Offering a plain old newsletter. This just doesn’t get people excited to give you their email addresses anymore. People are too busy and more protective of their emails, so offer something irresistible like a VIP coupon or helpful tips or a free video series related to your topic. I use a free CD offer at my site that I encourage my students to model.”
“Mistake: Thinking that sending out one message about a product or program will sell it. Remember how inundated people are with information these days, and remember the ‘seven times’ rule: Your prospects will likely have to see your message seven times before they even pay attention, let alone respond.”
“Mistake: Thinking social media will be your end all. Social media is global, it builds relationships and it’s free. The bad news is it’s free; so everyone is online, and there’s a lot of noise. You have to be strategic to break through the mess and reach the people you really want to reach. This can be done but works best hand-in-hand with other marketing methods so all your bases are covered.”
“Mistake: Thinking online marketing will be all you need. I see many solo-professionals and entrepreneurs who seem relieved to hide behind a computer all day instead of getting out there and selling themselves. You should be doing both online and offline marketing on a regular basis. A personal connection always trumps an online connection, so keep that in mind, especially when you are selling yourself or your personal services.”
To Your Success,
Flavian
P.S
Now that you have reviewed and aware of these mistakes…. forge a plan, heed the hurdles involved in its execution, and don’t expect immediate results. Sometimes we let our excitement get the better of us and we don’t take time to plan our campaigns quite as well as we could. To learn more how to plan and execute your campaigns I invite you to join the Motivated Entrepreneurs University Mentoring program.
I hate seeing potential lost. I don’t settle for it. I won’t do it. I won’t do it, I Love seeing potential reached. I don’t like marketing dollars wasted. Not long ago I took pride in the fact that I had a bunch of talent and potential. Today, I believe talent is over-rated. Action is Omnipotent!
All the people who have been successful on their careers/businesses had to step out of their comfort zone to accomplish their goals. They had to conquer their fears in order to move forward. Having the right mindset is the first and most important element before you start anything. Even if you have the money to start a project and don’t have the right mindset you will fail. In this mentoring program you will learn to ask yourself 4 basic questions..Why, Why not, Why not you and Why not now. This are fundamential questions that each mentoring student should ask themselves.
You can take action or remain in the coulda, shoulda, beena club. These are people who could have, should have or been but they didn’t. Those of you who have been following me know that I share my ALL with you…….I want to Educate, Inspire and Motivate as many entrepreneurs as I can. Join the Motivated Entrepreneurs University Membership site today and together we will manifest our true goals in life…“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination, and dedication. Remember all things are possible for those who believe.” Gail Devers
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